ATLANTA, March 6, 2015 — Kroger-Atlanta Division stores will raise money this spring to help the Muscular Dystrophy Association save and improve the lives of people fighting muscle disease by participating in the 33rd annual MDA Shamrock program.
From March 8 through March 21, Kroger customers and associates can help accelerate progress in the fight against muscle disease by adding a paper shamrock to their purchase at check-out for just a $1, $5 or a larger contribution.
The shamrocks will be displayed on ceilings and walls in stores in every community, visually declaring steadfast support that will help individuals and families with muscle disease get stronger and live longer.
“The MDA Shamrock program is a simple and festive way for Kroger employees and customers to celebrate the St. Patty’s Day holiday while raising critical dollars that will make a real difference for people fighting life-threatening muscle diseases in our community,” said MDA Fundraising Coordinator Holly Whire. “Each shamrock sold will bring us closer to a world without the harmful effects of these diseases, and with Kroger’s unwavering support, we can raise more dollars than ever to turn hope into answers for our families.”
This is the fifteenth consecutive year Kroger-Atlanta Division has participated in the MDA Shamrock program. Kroger-Atlanta Division customers and associates have raised more than $4.3 million since 2001 in the fight against muscular dystrophy and related life-threatening diseases that often take away people’s ability to walk, move, talk, smile and even breathe.
The MDA Shamrock program is the nation’s largest St. Patrick’s Day-themed fundraiser. Dollars raised through 2015 Kroger shamrock donations help support MDA’s life-enhancing programs such as state-of-the-art support groups and clinics, as well as groundbreaking research to accelerate treatments and uncover cures. They also fund one-of-a-kind MDA summer camps that remove barriers and build independence for kids affected by muscle diseases.
Learn more about the MDA Shamrock program and how to get involved at mda.org/shamrocks.
The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to saving and improving the lives of people with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.
MDA Manager, Public Relations