Scenes from MDA’s #RideForStrength and Harley-Davidson’s 115th Anniversary Parade

On Labor Day weekend, Harley-Davidson and the Muscular Dystrophy Association hit the streets of Milwaukee to celebrate Harley’s 115th anniversary — and the 38-year partnership between the iconic American motorcycle maker and MDA. Thousands of riders and bikes convened for Harley’s celebratory 115th Anniversary Parade on Sept. 2. Within the parade was MDA’s Parade of . . .

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MDA’s #RideForStrength Honors the Power of our Harley-Davidson Partnership

This year, Harley-Davidson is celebrating its 115th anniversary — and we at the Muscular Dystrophy Association are thanking them for dedicating 38 of those years to supporting our mission. Since 1980, Harley-Davidson has partnered with MDA for a single shared ideal: freedom. Freedom comes in many different forms; this can look like hitting the open . . .

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On May 11, Drink One for Dane

On May 11, your daily cup of coffee can boost more than your energy — it can also bolster MDA’s quest to end ALS. For 12 years, Dutch Bros. Coffee has supported MDA through Drink One for Dane Day, a fundraiser launched in 2007 in honor of Dutch Bros. co-founder Dane Boersma, who was diagnosed . . .

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Kroger-Atlanta Division Supports MDA Shamrock Tradition to Help Families Fighting Muscle Disease

#MDAshamrocks   ATLANTA, March 6, 2015 — Kroger-Atlanta Division stores will raise money this spring to help the Muscular Dystrophy Association save and improve the lives of people fighting muscle disease by participating in the 33rd annual MDA Shamrock program. From March 8 through March 21, Kroger customers and associates can help accelerate progress in . . .

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Major League Baseball Joins MDA and Fourteen Other ALS Organizations to Launch ALS Ice Bucket Challenge 2015

CHICAGO, July 31, 2015 —The 2015 ALS Ice Bucket Challenge will officially get underway today at Fenway Park in Boston, when Major League Baseball and the Boston Red Sox honor Ice Bucket co-founders Pat Quinn and Pete Frates, the ALS community and Lou Gehrig’s legacy by taking the challenge. MLB is donating $100,000 to further . . .

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MDA and Jiffy Lube Team Up to Support the Fight Against Muscle Disease with Fourth Annual MUSCLE UP!SM Campaign

Relationship with MDA Encourages Drivers to Give Back Through In-Store Donations CHICAGO, July 29, 2015 – The Muscular Dystrophy Association (MDA) is pleased to announce that Jiffy Lube® is hosting its fourth annual MUSCLE UP!SM campaign.  As part of the program, Jiffy Lube invites drivers to visit participating Jiffy Lube® service centers from Aug. 1 . . .

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